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Welcome
 
AI FOR MARKETERS: 
WHAT IT IS, WHERE IT’S GOING AND HOW TO USE IT
From the world’s most respected resource on marketing comes Chief Marketer’s AI For Marketers, a free online conference designed to equip you with the intelligence you need to:
 
• UNDERSTAND AI
Learn how AI works, who’s using it and whether it's a fit for your brand. 
 
• GET AI IDEAS
Understand how brand marketers are using AI across their B2C and B2B programs.
 
• MASTER THE TECH 
Learn what technologies and tools you need to integrate Digital Assistants, VR/AR and other forms of AI into your campaigns.
 
AGENDA:
 
11:00 am — 11:30 am ET 
AI Futurecast: What it is, Where it’s Going and How to Use it 
Dive into the world of AI to better understand what it is, how it works and how marketers can use it in the present—and in the future. Hear about impactful case studies featuring AI tech, and get a preview of how artificial intelligence is being used to create smarter, more responsive and personalized experiences and activations. Learn how to get results from your tech investment, and use AI as part of your storytelling process.
 
Speaker: Erin McElroy, Program Director-Event & Digital Innovation, IBM
 
11: 45 am — 12:15 pm ET 
Let’s Chat(bot)
 
Facebook Messenger opened its platform to developers less than two years ago and since then interest from brands has exploded. Get a primer on how your brand can build and design a bot to engage with Messenger’s 1.3 billion users. Take away tips on what your customers are looking for and how to create a personalized service that feels conversational and aligned with your brand.
 
Speaker: Eric Oldrin, Head of Emerging Platforms, Creative Shop at Facebook
 
12:30 pm — 1:00 pm ET 
Case Study: AI as a Disruptor
 
Ally might be a small fish in a big pond, but it is a powerhouse when it comes to using AI to engage consumers with its “money mindfulness” mantra. Hear how the brand unleashed a series of digital disruptions into the marketplace, including a virtual reality game played during the Super Bowl that drew a whopping 600,000 game plays, and a new digital assistant to help with everyday banking tasks. Take away tips on how Ally strategizes what new media should be added to its marketing stack and how it converts those ideas to big-time action.
 
Speaker: Andrea Brimmer, CMO, Ally Bank
 
1:15 pm – 1:45 pm EST
Using AI to Enhance Event Experiences
 
Discover how NRF improved attendee engagement at their Big Show event with Ava, an IBM Watson-powered chat bot. Helping attendees navigate the event campus and providing personalized answers, Ava engaged users within the NRF events app. Learn industry-leading best practices from the biggest retail conference in North America on: 
 
- Selecting the best chat bot platform to engage your attendees
- Bringing your brand's voice to life with customized chat bot personalities
- Future of chat bot technology at events
 
Speakers:
Jason Hoolsema, VP Information Technology, National Retail Federation
Jeff Sinclair, CEO and Co-founder, Eventbase
 
2:00 pm – 2:30 pm EST
How Artificial Intelligence Will—and is—Transforming Business Models
 
Learn how AI is poised, and in some cases, already transforming industries and business models, including examples of how companies like Netflix, Starbucks, Lowes and the North Face are using AI today. Marketers across every economic sector and industry have launched AI-focused initiatives. Walk away with tips on how companies that focus on leveraging AI as a strategic business capability—amplified by Machine Learning—stand to gain tremendous advantages over their competition.
 
Speaker: Terence Mills, CEO, AL.io and Moonshot N.A. and member of the Forbes Technology Council

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