From the world’s most respected resource on experiential marketing comes The Event Marketer’s Guide to Festival Marketing 2018, a free online conference designed to equip you with the intelligence you need to:

• CHOOSE THE RIGHT FESTIVAL PLATFORM
Learn tips and takeaways for determining if festivals are right for you, and where your brand fits in among an ever-expanding list of festivals.

• ENGAGE TODAY’S FESTIVAL ATTENDEES
Understand what festival attendees crave most, and learn how you can engage them in meaningful—and memorable—ways.

• EXTEND SPONSORSHIP REACH
Hear from the event pros that have mastered the art of executing shareable engagements designed specifically for festival crowds.
 

AGENDA:
11:00 am – 11:30 am ET The Evolution of Festival Sponsorship Activations
Discover what’s fueling the explosive growth of music festivals and how sponsors can:

• Leverage cutting-edge activation strategies to cut through the clutter
• Get up to date on modern festival challenges
• Develop sponsorship deals that will set their brand apart

Presented by:

Maureen Ford
President National Sales
Live Nation

11:45 am – 12:15 pm ET Picture Yourself Here: Festival Hospitality Experiences
Take a journey through the VIP lounges and event spaces that attract top customers and influencers. Find out:

• Why inducing FOMO is a viable strategy, and how to leverage it
• What festival goers want—and expect—from modern hospitality experiences
• How to leverage your brand’s assets to build a memorable (and cost effective) experience

Presented by:

Kent Underwood
Principal
LEO Events

12:30 pm – 1:00 pm ET Festival Activations Done Right
Hear case studies from leading festival sponsors, including:

• Play-by-plays of successful on-site engagements
• How key marketing goals were met
• Why attendees stuck around

Presented by:

Joseph Lucchese
Creator
Pro-Ject HQ

1:15 pm – 1:45 pm ET Festivals and Shareability: Extending Your Reach
If it didn’t happen on social media, it didn’t happen. Learn how to extend the reach of your festival sponsorship by:

• Understanding which social platforms to leverage and when
• Digitally engaging attendees before, during and after the show
• Designing socially shareable engagements that festival audiences can’t resist

Presented by:

Justin Lefkovitch
Founder / Chief Executive Officer
Mirrored Media

THERE'S MORE! Access digital Q&As with speakers, a networking area for peer-to-peer chats, a resource center with articles and case studies plus top industry partners. Register today before we sell out all available digital seats.