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A Free Online Conference: Wednesday, October 25, 11:00 AM-3:15 PM ET
From the world’s largest resource on face-to-face marketing comes Event Marketing Safety & Security 2018, an online conference designed to arm you with the intelligence you need to:
  • PROTECT YOUR EVENTS. How to design event security strategies for events of all sizes, how to understand threat levels and how to best execute a protective event blueprint.
  • PREPARE FOR AN INCIDENT. Best practices and intelligence on creating contingency plans spanning health crises, medical emergencies, terrorism incidents, bio hazards and other “breaches.”
  • REACT IF YOU NEED TO. How to review and react during a security or safety incident, how to stay in contact with attendees during a crisis and how to communicate with local authorities during an emergency.
Sessions Include:
11:00-11:30 AM ET: The New Rules of Event Safety: A Primer for Keeping Events Safe in a Changing World
We’ll kick things off with a look at where event security was, where event security is going and where your event security plans need to go. 
  • What’s changing in event safety
  • What makes an event safe
  • Common pitfalls/mistakes
  • Event insurance checklist
Instructor: Scott Carroll, Executive VP, Take1 Insurance (and Secretary of the Event Safety Alliance)
11:45 AM-12:15 PM ET: Medical Emergencies
How to install medical capabilities at events. Plus: Five things to do during the most common type of event incidents. 
  • On-site medical facilities
  • Event medical staffing
  • Event triage and hospital transport
Instructor: Connor Fitzpatrick, COO, CrowdRX
12:30-1:00 PM ET: Event Crisis Communications
Communications is the lynchpin – how do you keep everyone in the know.
  • How to contact event attendees in an emergency
  • How to leverage communication tools in a crisis
  • Key considerations for crafting your emergency response plan

Instructor: Shannon Jones, VP, Civic Entertainment Group

1:15-1:45 PM ET: Anatomy of an Emergency Plan
An emergency plan requires an assessment of reasonably foreseeable risks, an inventory of the resources available to address them, and the training your staff needs to implement your plan in an emergency.  In this session, we will consider the following issues:
  • The typical elements of a reasonable security plan;
  • How to triage your risks so you do more than focus on shiny objects;
  • How to use an emergency plan in an actual emergency.

Instructor: Steven Adelman, Partner, Adelman Law Group

1:45-2:00 PM ET: Emergency Plan Discussion in Lounge
2:15-2:45 PM ET: Event Security Staffing
The ins and outs of building the right safety and security team for events—the right people in the right places… all ready for the wrong things.
  • Which security staffing roles are needed for which events
  • Calculating how many security staffers you need: Ratio of security staff to crowd size
  • Making an Entrance: From frisking to metal detectors and beyond, the latest thinking on event entrance security protocols

Instructor: Anthony Davis, President, AD Entertainment Services

THERE'S MORE! Access digital Q&As with speakers, a networking area for peer-to-peer chats, a resource center with articles and case studies plus top industry partners. Register today before we sell out all available digital seats.

Event Marketing Safety & Security 2018 is produced inside our new state-of-the-art Chief Marketer Academy virtual training environment. 
Calendar Reminders
  • Event Marketing Safety & Security 2018 - 10/25 11AM ET
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