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Influencers can help brands extend their message in credible, relatable ways. How can you leverage these tastemakers and connect with your audience?

Register for this free On Demand Conference and discover ways to:

  • Strategically Deploy Influencer Marketing: We’ll bring you actionable insights on creating campaigns designed for the most coveted demographic groups that create the best brand experiences. 
  • Activate Influencer Campaigns to Meet Critical KPIs and Drive ROI: Clients want solid results. You’ll learn the latest in measuring influencer programs.
  • Best Practices 101: Learn the 8 best practices you need to find the right influencers, create contracts and execute a killer content campaign. 

  
AGENDA:
Session 1
How to Leverage Influencer Video to be Most Effective for Your Brand


There’s no doubt about the power of video content as live action helps create a connection with audiences that provides authenticity, making it especially powerful for the booming influencer marketing space. But, how do you make sure that your video content is reaching the right target and driving ROI? Get all the answers in this action-packed session featuring case examples from Oreo, Shell and Neutrogena.

Presenter:
Holly Pavlika, Senior Vice President, Marketing and Content, Collective Bias

 

Session 2
Driving B2B Demand Gen With Influencer Marketing

SAP Ariba and SAP created a network of influencers and micro-influencers to connect with customers and prospects throughout the customer journey. Discover how SAP is using influencer marketing to drive real B2B ROI and brand awareness. In this session, we’ll get past the hype and walk through practical lessons, from where to begin, to creating a strategic approach and driving demand gen and leads that convert.

Presenter:
Amisha Gandhi, Vice President, Influencer Marketing, SAP Ariba

 

Session 3
Influencer Marketing Aligned for Success


Just because everyone is getting into influencer marketing doesn't mean everyone is doing it successfully. There are a lot of moving parts when it comes to developing, executing, and tracking an influencer marketing campaign. We'll walk you through the steps we must take to align the campaign for success including talent identification, platform strategy, creative development, authenticity, legal compliance, tracking and reporting.

Presenter:
Travis Hawley, Vice President, Business Development, Viral Nation

 

Session 4
How Influencer Marketing Can Influence Your Lead Gen


Whether you are utilizing influencer marketing for your company or client or even if you are building your own personal brand, the power of influence is rapidly growing in value for marketers. Influencers can also help your lead gen strategies since consumers often rely on the value proposition that influencers bring as one of the most trusted forms of brand advertising.  

Presenter:
Kenneth Kinney, Digital Marketing Manager, Lead Generation TruGreen

 

Session 5
Influencer Marketing: A Brand Safety Guide


Join us on a journey of understanding how to safely navigate the influencer marketing space. Learn the who’s who of platforms, agencies and talent agents and the red flags to watch for when planning and executing campaigns. You’ll takeaway a checklist of the right questions to ask when engaging with an influencer agency, platform or directly with Influencers and how to work effectively with those influencers to develop winning and engaging content for your brand.

Presenter:
Karen Koslow, Co-founder and CEO, Wellness Amplified


 

Interested in sponsoring the event or sponsoring a session?  Contact Dara Brooks for more info.
 

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