Not Registered?

Influencers can help brands extend their message in credible, relatable ways. How can you leverage these tastemakers and connect with your audience?

Register for this free On Demand Conference and discover ways to:

  • Strategically Deploy Influencer Marketing: We’ll bring you actionable insights on creating campaigns designed for the most coveted demographic groups that create the best brand experiences. 
  • Activate Influencer Campaigns to Meet Critical KPIs and Drive ROI: Clients want solid results. You’ll learn the latest in measuring influencer programs.
  • Best Practices 101: Learn the 8 best practices you need to find the right influencers, create contracts and execute a killer content campaign. 

Session 1
How to Leverage Influencer Video to be Most Effective for Your Brand

There’s no doubt about the power of video content as live action helps create a connection with audiences that provides authenticity, making it especially powerful for the booming influencer marketing space. But, how do you make sure that your video content is reaching the right target and driving ROI? Get all the answers in this action-packed session featuring case examples from Oreo, Shell and Neutrogena.

Holly Pavlika, Senior Vice President, Marketing and Content, Collective Bias


Session 2
Driving B2B Demand Gen With Influencer Marketing

SAP Ariba and SAP created a network of influencers and micro-influencers to connect with customers and prospects throughout the customer journey. Discover how SAP is using influencer marketing to drive real B2B ROI and brand awareness. In this session, we’ll get past the hype and walk through practical lessons, from where to begin, to creating a strategic approach and driving demand gen and leads that convert.

Amisha Gandhi, Vice President, Influencer Marketing, SAP Ariba


Session 3
Influencer Marketing Aligned for Success

Just because everyone is getting into influencer marketing doesn't mean everyone is doing it successfully. There are a lot of moving parts when it comes to developing, executing, and tracking an influencer marketing campaign. We'll walk you through the steps we must take to align the campaign for success including talent identification, platform strategy, creative development, authenticity, legal compliance, tracking and reporting.

Travis Hawley, Vice President, Business Development, Viral Nation


Session 4
How Influencer Marketing Can Influence Your Lead Gen

Whether you are utilizing influencer marketing for your company or client or even if you are building your own personal brand, the power of influence is rapidly growing in value for marketers. Influencers can also help your lead gen strategies since consumers often rely on the value proposition that influencers bring as one of the most trusted forms of brand advertising.  

Kenneth Kinney, Digital Marketing Manager, Lead Generation TruGreen


Session 5
Influencer Marketing: A Brand Safety Guide

Join us on a journey of understanding how to safely navigate the influencer marketing space. Learn the who’s who of platforms, agencies and talent agents and the red flags to watch for when planning and executing campaigns. You’ll takeaway a checklist of the right questions to ask when engaging with an influencer agency, platform or directly with Influencers and how to work effectively with those influencers to develop winning and engaging content for your brand.

Karen Koslow, Co-founder and CEO, Wellness Amplified


Interested in sponsoring the event or sponsoring a session?  Contact Dara Brooks for more info.

We have now sent you a confirmation email. To process your registration we need you to click on the link in that email. You will not be able to log in until you have done this.
Failed to send confirmation email. Please try to resend it by clicking the button below. If this you are still unable to receive email, please contact support.
Registration confirmation email sent
Failed to send confirmation email
You have not confirmed your registration. We have sent you an email and you need to click on the link in that email to confirm your registration prior to being able to log in.
Registration confirmation email sent
Failed to send confirmation email
Thank you for confirming your registration. You are now ready to log in.
Failed to confirmation your registration. The link you clicked is invalid.
Please login to access the content that has been shared with you. If you are not yet registered, please click the 'Register Now' button to register and log in.
Password Successfully Sent.
Your information has been submitted. You will receive an email message with a link to set your password.
Registration Succeeded.
Your registration has succeeded. Please login now.

It appears that this email address has previously been registered. Please enter your email address on the login form to sign in.
The live event program has reached capacity. Please try back again later, as live attendance is always changing. Please contact your event host for more information.
Password Successfully Reset!
Your password has been successfully reset. You may now use your Email address and new password to log in.
Password Reset Request Sent!
You will receive an email shortly with instructions for resetting your password. Once your password has been reset, you may return to this page and log in.
Your account has logged in from elsewhere.